Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well-designed introduction for your business. Here are some reasons why you need a website.
1. A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your Customers Expect It
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages.
Think of it this way, your website delivers your marketing message 24 hours, 365 days a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.
3. You can clearly showcase your products and services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions.
You can also highlight your awards, testimonials, and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influences their decision to contact you.
4. Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility.
According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.