How to find your Niche on Upwork in 5 Simple Steps

If you’re a freelancer, you know how important it is to find your niche on Upwork. Your niche is the specific skill set that Upwork can uniquely offer to clients. It’s the skill that sets you apart in the market. Skills that provide maximum added value to customers.

When it comes to finding your niche, you need to be specific about what you’re looking for. You need to know what you’re passionate about and find ways to monetize it. If you don’t know what you want to do or how to do it, try these steps to find the perfect niche for you.

1. Determine your passions and skills

The first step to finding your niche at Upwork is determining your passion and skills. I want to find a job that matches my skills and interests.

What are you burning for What are your strengths? These are difficult questions to answer at first, but if you take the time to think about them, you can decide which niche is right for you. Understanding what you enjoy is important. Otherwise, you might be wasting your time doing things that don’t make you happy. Write down your passion!

Are your passions and skills sustainable? There are many skills and passions that are not sustainable and it is important to know the difference between what is sustainable and what is not.

For example, what would happen if someone who likes to run and wants to keep running gets injured? How do you take care of yourself without working? How do I pay for the equipment I need?
For something to be sustainable, it must have a long-term purpose and be in high demand. If you have multiple passions or skills, separate them into sustainable and unsustainable.

Education: If you’re looking for a niche job in the workspace, your education can be an important consideration, especially if you’re passionate about your career. Other times, a client prefers someone with a background in a particular field.

Are there any problems that these passions and skills can solve? Dig deeper and try to find problems that you can solve with persistent passion and skills. Exciting and challenging. You can also feel a sense of accomplishment and fulfilment when you create or create something that benefits others.

2. Research if there is a market for your niche

After identifying your sustainable passions and skills, do your research and find out what your niche market is. This is a question you should always ask yourself before entering a niche market.

There are many ways to research a market for your niche, including:
Competitor research
Find out what other people are selling. Do research on how many jobs are available and how people are bidding. It is important to understand what you are asking for.

You can use keyword research tools to find keywords related to your niche. Keyword research tools are great tools for discovering new opportunities or finding new audiences.
Examples of keyword research tools include Google Keyword Planner, Google Trends, and WordTracker. etc! This will give you a huge highlight on how to find your niche.

3. Narrow down your niche

Once you have gathered enough information, by this time I suppose you already have a niche in mind, ask yourself what is my favorite part of this job?

Let’s say, you have chosen Marketing as a niche, find out your favorite part or way of marketing, for example, you could niche down to Social Media Marketing / or even narrow down further to a specific platform say Facebook Marketing Expert!

Let’s take a look at another example: You have chosen Writing as your niche! If you are writing for a blog, you should decide on the topic that you are good at and love to talk about.

You should also choose who your target audience is. This helps you target a specific audience and makes it easier for people to find you!

4. Find a unique selling point

A unique selling point is a specific feature or characteristic that makes you or your skillset different from the competition. It is important that you find a unique selling point to set yourself apart from the competition. This will help you stand out from the crowd and make it easier for you to find work. You should consider what your strengths are and weaknesses are.

For example, if you are a Writer, your unique selling point could be: that you are a published author, or Your writing is funny, witty, and chock-full of puns. My writing is like a well-crafted conversation.

5. Test the Niche

Create your free Upwork account, set up your profile and rates, and then start applying for jobs that suit you! If you are just starting out, I suggest you be patient and keep sending proposals until you land your first client.

It’s trial and error! If this ain’t working out, there is always room for improvement, Keep Going back and reassessing, What problems am I solving? What is my target audience? and keep adjusting and improving!

If you are already established, you can use these tricks to help you provide more specialized services!


I hope you enjoyed this blog post on finding your niche on Upwork. Being passionate about your work and finding something to do that you enjoy is important for success. I hope these tips will help you find your niche faster and more efficiently. Please don’t hesitate to write your thoughts if you have any questions or comments. I would love to hear from you!

Fanny Nyayic

Fanny Nyayic is a Software Engineer specializing in Frontend Development and CMS Development – WordPress and Drupal. On this blog, she writes about things that she learns and feels interesting to share.

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